Whisky Knowledge for the Trade

We work with several hospitality establishments either hosting their own whisky nights and/or providing staff training to provide knowledge of whisky and it's promotion within their bars.

Globally, whisky sells three times the volume of it's nearest spirit competitor therefore if your not capitalising on this area and would be keen to increase your sales of this premium & colourful spirt then we would be happy to assist you and your staff understand this great drink better and how to promote it effectively.

This might include suggesting a range of whisky to stock, training to give staff confidence to be comfortable in engaging with whisky drinkers, and ideas of how to promote whisky to increase turnover& profit.

If you'd like an initial discussion/meeting to chat through a few ideas then please feel free to get in touch.

Training and input could be just a straightforward single session, or a more structured approach developing knowledge, skills and understanding over several sessions with a testing of knowledge as we go.